15+ years of driving strategic intelligence for India’s pharmaceutical industry.
Founded in November 2009 by Dr. Sanjoy Mitra and Dr. Monjori Mitra, SMSRC was built on a singular mission — to take Rx Research forward. Within a few years of inception, SMSRC became a leading force in Rx-based market research and strategic marketing consulting for the pharmaceutical industry across India and Bangladesh.
Today, SMSRC is backed by a leadership team of experienced professionals and more than 180 dedicated specialists operating across 80+ centres in India and Bangladesh. The organisation is also constantly evolving its proprietary BI and cloud-based platforms for Rx data analytics, with a state-of-the-art big data platform currently in development.
SMSRC’s systems comply with Indian data privacy laws and meet the highest data security standards in the industry — including ISO/IEC 27001:2022 certification.
To be the most trusted and impactful Rx intelligence partner for the pharmaceutical industry in South Asia and beyond.
Integrity in data. Rigor in research. Commitment to client success. And an unwavering dedication to the advancement of healthcare.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
MBA, PhD in Management Sciences Over 30 years of experience in the application of prescription research for strategic pharmaceutical marketing. Under his leadership, SMSRC has become the leading company in its domain across India and Bangladesh. Visiting lecturer at NMIMS University and IIM Calcutta. Consistent representative of all-India pharma bodies including OPPI and IDMA.
ISO/IEC 27001:2022 Certification
SMSRC is certified under ISO/IEC 27001:2022 — the international standard for information security management. A testament to our commitment to the highest data security practices in the healthcare research industry.
MRSI Certificate of Membership
SMSRC holds a Certificate of Membership from the Market Research Society of India (MRSI), affirming our adherence to professional standards and ethical practices in market research.
IFAH AWARD TOP 50 HEALTHCARE COMPANIES
Recognised for excellence in pharmaceutical market research, strategic consulting, and healthcare innovation by leading industry bodies.
